Ugne Ak

Campaign / TV / Print

In the time of Dukes

Kinas po žvaigždėmis – its a cinema festival, when all the movies are shown under the clear skies of Vilnius. Its held in a courtyard of Palace of the Grand Dukes, so the theme for the campaign was no coincidence. The main idea was a question, how the movie theatre and the rules inside would look like, if it would be held during Dukes times? The answer is – you would probably need to park your horse, take off your crowns, and not write letters during the movie. For the art direction we made dimensional medieval time prints, with real art from the exposition of the Palace and combined old and modern objects in the TV ads.