Art direction

Troosik gummies

Tröösik is not your regular gummy bear. Nope. It's a three different washing machines filled with delicious, edible and of course clean underwear. 


Name Tröösik comes from Lithuanian slang word "triusikai" meaning underwear. Except it got slight Scandinavian makeover making the name more funny and unusual. 

Inspiration for product came from unlikely source – Bart Simpson himself and his famous phrase "Eat my shorts". So we created gummy candies shaped like various underwear styles. So you can quite literally suggest someone to eat your shorts.

Client / 

Pergale

 

Role / 

Art direction

 

Agency / 

Mccann Vilnius

 

Year / 

2018

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