Packaging

Red Bull flavour box

The task was to create original packaging for new Red Bull Summer edition.

The pack was limited and only given to influencers.

This year the flavour was kiwi and apple, so the idea was to combine these two fruits and 'peel' the package layer by layer to discover the final product. The first layer was covered in textural fabric, to enhance touching experience.

Client / 

Red Bull

 

Role / 

Art direction

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Agency /

Mccann Vilnius

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Shortlisted /

Adrenalinas

Best design solutions: Various

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Awards /

NAPA

ARTISAN PRODUCTS CATEGORY - BRONZE

Also we did visual teasers for social media, communicating the upcoming new flavour.

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