Packaging
Red Bull flavour box
The task was to create original packaging for new Red Bull Summer edition.
The pack was limited and only given to influencers.
This year the flavour was kiwi and apple, so the idea was to combine these two fruits and 'peel' the package layer by layer to discover the final product. The first layer was covered in textural fabric, to enhance touching experience.
Client /
Red Bull
Role /
Art direction
Agency /
Mccann Vilnius
Shortlisted /
Best design solutions: Various
Awards /
ARTISAN PRODUCTS CATEGORY - BRONZE
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Also we did visual teasers for social media, communicating the upcoming new flavour.
