Art direction
Troosik gummies
Tröösik is not your regular gummy bear. Nope. It's a three different washing machines filled with delicious, edible and of course clean underwear.
Name Tröösik comes from Lithuanian slang word "triusikai" meaning underwear. Except it got slight Scandinavian makeover making the name more funny and unusual.
Inspiration for product came from unlikely source – Bart Simpson himself and his famous phrase "Eat my shorts". So we created gummy candies shaped like various underwear styles. So you can quite literally suggest someone to eat your shorts.
Client /
Pergale
Role /
Art direction
Agency /
Mccann Vilnius
Year /
2018